Unscrambling how to engage your customers

A walkthrough of the five-stage pipeline ChatGPT uses to turn your page into a cited answer—query rewriting, fan-out, retrieval, chunking/reranking, and selective citation—and why most retrieved pages never get cited.

Anagram and Scrunch are both GEO platforms, but Scrunch is enterprise monitoring-plus-edge-delivery infrastructure with broad multi-engine coverage and a steeper price, while Anagram is a closed-loop tool for startups through Series B that wires AI visibility tracking to an on-site conversational agent so real visitor questions become the content gaps you fix.

A practical guide to what AI crawlers like GPTBot, ClaudeBot, and PerplexityBot do, how to identify them in your logs, and how to configure robots.txt to let them in so your content stays eligible for citation in AI-generated answers.

Anagram and Profound both track AI visibility starting at $99/month, but Anagram is the better fit for startups through Series B because it captures the questions real visitors ask on your own site and offers a free trial on its entry plan, while Profound is built for enterprise brands needing broad cross-platform tracking and consumer prompt-panel data.

AI search is moving product discovery into conversational AI answers, where fewer but higher-converting shoppers arrive—so brands must win the answer itself, the problem Anagram is built to solve.

Product pages often fail to appear in AI shopping answers because their data is not structured, intent-rich, or current enough for LLMs to confidently recommend them, and the fix is to make product pages machine-readable, answer-ready, and continuously measured through tools like Anagram.

Claude responded: GEO gets you cited in AI answers; SEO gets you ranked on Google — and they barely overlap anymore.GEO gets you cited in AI answers; SEO gets you ranked on Google — and they barely overlap anymore. For most startups, GEO wins: better-converting traffic, results in days not months.

Showing up in ChatGPT comes down to three things: publishing on-site content, fixing crawlability roadblocks, earning off-site citations. Anagram helps you do all three!

A practical guide to choosing the right AI visibility tool to help your brand get discovered, cited, and recommended in AI search.

Our Recommend Products skill now uses a reasoning model that can search the catalog multiple times instead of relying on a single query. This means it can handle complex instructions like recommending a product and a compatible accessory together.

How the Anagram loading state has evolved to keep users engaged, while simultaneously building confidence with customers.

Build interactive location finders to help your shoppers find physical locations and dealers with ease.

Product quizzes have been an e-commerce mainstay for a long time. Why? Because they work but with some big pain points along the way. At Anagram, we believe simply repeating the same quiz patterns is not good enough. We built something fundamentally better.

We built Anagram Studio because marketers kept asking us to build one-off AI experiences, and we realized the real product wasn't any single tool, it was giving them the building blocks to launch their own ideas in an afternoon and learn from them.

Our 2025 Holiday Gift Guide highlights ten unique picks from Anagram brand partners — find the perfect surprise for anyone who appreciates well-made products.

Riders want clarity, not confusion. Here’s how AI is giving them the confidence to pick the perfect board.

AI agents are changing the game for marketers. Find out how in 3 minutes.

How to Get Your Brand’s Products to Rank in LLM and AI Search. A simple guide to GEO/LLMO

Anagram is building the Workspace for Modern Marketers (aka Cursor for Marketers)

Vyper Industrial proves that building with integrity never goes out of style. Founded by two brothers in Wisconsin, the company set out to create shop chairs that are durable, safe, and proudly made in the USA long before it became a trend.

Product detail pages are not just about transactions. They are about relationships. Divi’s Scalp Serum PDP is a case study in how to do that well. It teaches. It listens. It flows. It earns your attention without begging for it.

A new way of connecting with people and their whole crew over juice boxes.

How Seoul Tonic build a world-class brand with hyper-local buzz, personal networks, and authentic content.

Summer's here, and it's time to make every moment shine a little brighter!

A recent panel hosted by Commerce Catalyst, explored ways AI is changing the game in ecommerce, from product discovery, to support, and even customer outreach.

“Stop thinking about your boots and start thinking about your skiing.”

Check out our curated list of gift ideas from brands who use Anagram.