Changelog

Product recommendations now give shoppers a clearer sense of value by showing the original price alongside the current price when that information is available. That means recommendation cards can better reflect discounts and price drops without requiring shoppers to click through to the product page first.

What's new

• Comparison pricing in recommendation cards: Recommended products can now show a crossed-out original price next to the current price.

• Better discount visibility: When a product is on sale, shoppers can see the before-and-after pricing at a glance directly in the recommendation experience.

Why we made these changes

When shoppers see a recommended product, price is one of the first things they use to decide whether to engage. Showing the original price next to the current one makes promotions easier to understand and helps recommendation blocks do a better job of driving discovery.

You can now connect Klaviyo to Anagram and turn conversations into list growth. Once connected, Anagram can capture a shopper’s email during chat, pull out the other details you care about, and send everything to the Klaviyo list you choose automatically after the conversation ends.

What's new

• Choose the exact list to send to: When you enable the Klaviyo skill in an experience, you can pick which Klaviyo list new contacts should be added to.

• Capture more than just email: Define extra shopper details to collect from conversations, like budget, product interest, or other attributes that matter to your team.

• More natural lead capture in chat: Anagram can guide the conversation to gather email and selected shopper details in a way that feels relevant to the interaction, instead of asking abruptly.

Why we made these changes

For many teams, one of the most valuable outcome of a great conversation is what happens next: following up, segmenting shoppers, and building stronger lifecycle marketing. This update closes the gap between chat and email by making it easier to capture contact details in the moment and send them straight into Klaviyo without the manual work.

We’ve reorganized the editor to make the most important setup tasks easier to find and faster to complete. Instead of jumping between multiple tabs, you can now configure your agent’s goal, conversation starter, skills, and guidelines in one streamlined workflow, with appearance and performance details separated into their own clear areas.

What's new

• A clearer top-level editor: The editor now centers on three main areas — Agent, Appearance, and Insights — replacing the previous, more fragmented tab structure.

• One place to set up your agent: The new Agent tab brings together your goal, conversation starter, active skills, and guidelines so you can shape how the experience behaves without bouncing between screens.

• More control over the first message: You can now edit the opening conversation starter and the text input placeholder directly from the Agent tab.

• A no-suggestions starting experience: You can choose to start with just the chat input and no suggestions, which is useful when you want visitors to begin with their own question instead of selecting a prompt.

• Faster management for suggestions and skills: Page-aware suggestions and location settings now have clearer management actions, and skills can be reviewed from a compact summary before opening their detailed settings.

Why we made these changes

As experiences become more sophisticated, the old editor flow made simple setup feel more spread out than it needed to be. We rebuilt the editor around the decisions teams make most often: what the agent should do, how it should look, and how it’s performing. The result is a more focused setup flow that helps you go from idea to a polished experience with less navigation overhead.

You can now choose a custom font color for your Anagram experience directly within the Design tab. Set it once and every text element in the experience updates to match.

What's new

• Font color picker: A new color control in the Design tab lets you set the base text color for your experience. The color is applied consistently across elements in the experience so nothing looks mismatched.

• Hex preview: The selected color value is displayed inline next to the picker so you always know exactly what's set without guessing from a swatch.

Why we made these changes

Since Anagram experiences are embedded directly in your site, the experience needs to feel like part of the page. Background and primary colors get you most of the way there, but if your site uses a non-black text color, the experience would look off. Font color closes that gap.

This is part of a broader push to give you enough design controls to make Anagram feel native to your brand without needing to touch any CSS.

Different pages need different kinds of experiences. You can now choose how your Anagram experience appears so it better fits the context of the page, the amount of guidance a visitor needs, and the role the experience should play in the journey.

What's new

• More flexible presentation options: You can now choose from multiple ways for an experience to appear, depending on how prominent or lightweight it should feel on a given page.

• A better fit for different page types: Keep an experience fully present when it should lead the journey, introduce it more gently when visitors need a lighter touch, or make it available in a way that supports the page without overwhelming it.

• Easier ways for visitors to begin: Some experience layouts can now greet visitors with starter copy, suggested prompts, or an input directly on the page, helping them begin more naturally.

• A clearer expanded experience: When a visitor opens the full experience, it appears in a dedicated panel with clearer framing and controls, making it easier to understand and close when they are done.

Why we made these changes

An experience should match the page it lives on. On some pages, it makes sense for the experience to be front and center. On others, it should support the journey in a more lightweight way. This update gives teams more flexibility to shape that experience intentionally, so each page can offer the right level of guidance without forcing the same presentation everywhere.

You can now choose the font used in your Anagram chat experience. In the design settings, there’s a new font picker with the full Google Fonts library, so it’s easier to make your assistant feel consistent with the rest of your site and brand.

What's new

• Browse and search 1,000+ Google Fonts directly in design settings.

• Preview font changes immediately in Studio as you fine-tune your chat experience.

Why we made these changes

Typography is a big part of how an experience feels. Before this update, styling your chat to match your brand meant working around a fixed default. We added font selection so you can make your assistant feel more native to your site.

We redesigned the chat input to feel lighter and easier to use as conversations unfold. The composer now stays compact when you just want to send a quick message, then expands to reveal more controls when you focus the field, add an attachment, or continue an existing conversation.

What's new

• Smarter composer behavior: The input now starts in a simpler state, with the send button tucked neatly into the field for faster one-line prompts.

• Expanded controls when you need them: As soon as you click into the input, attach a file, or return to an active conversation, the composer reveals extra actions without crowding the initial experience.

• Start over is easier to find: Resetting a conversation now lives directly alongside the rest of the input tools, so it’s available when relevant but out of the way when it’s not.

• Smoother transitions: The input and its controls now expand and collapse more gracefully, making the chat experience feel more polished as the interface changes around your message.

• Better spacing in longer chats: We adjusted the conversation layout so the latest message sits more comfortably above the input instead of feeling cramped at the bottom.

Why we made these changes

The chat input is one of the most frequently used parts of the product, so small friction adds up quickly. We wanted the first interaction to feel simple and focused, while still keeping attachments and conversation controls close at hand once you need them. These updates make the composer easier to scan, easier to act on, and more comfortable to use over longer back-and-forth conversations.

Shopify data in Anagram already refreshes automatically each day, but sometimes you need updates sooner — especially after making recent catalog changes. You can now manually start a Shopify sync directly from the Data Hub, so you don’t have to wait for the next scheduled refresh.

What's new

• Manual Shopify sync from the Data Hub: Open your Shopify integration card and choose Sync now to start a fresh sync whenever you need it.

• Better support for recent Shopify changes: If you’ve just updated products, collections, or other catalog data in Shopify, you can pull those changes into Anagram right away instead of waiting for the daily sync.

Why we made these changes

Daily syncing works well for routine updates, but it can be limiting when you’ve just made important changes in Shopify and need Anagram to reflect them quickly. This gives teams a simple way to refresh Shopify data on their own schedule, right from the place they already manage integrations.

Suggested replies in Anagram chats now feel more like part of the conversation, not a separate interaction. Instead of interrupting the flow with a special question state, Anagram now shows the assistant’s message as plain chat text and presents tappable reply options underneath, so shoppers can respond quickly or type their own answer.

What’s new

• Suggested replies now appear as quick-reply buttons below the conversation, after the assistant asks a question in plain language.

• Starting prompts with suggestions follow the same pattern, so shoppers first see a natural greeting and then a set of suggested next steps.

• Tapping a suggestion sends it as a normal message, which keeps the conversation history cleaner and makes suggestion-based replies behave like any other response.

• The chat layout now groups messages into clearer conversational turns, making back-and-forth exchanges easier to follow as the conversation grows.

• Streaming responses feel smoother, with improved message reveal behavior and better viewport handling as new replies and suggestions appear.

Why we made these changes

We wanted suggested replies to speed people up without making the chat feel rigid or overly scripted. By separating the assistant’s message from the reply options, the experience feels more conversational, gives shoppers a clearer sense of what’s happening, and still lets them branch off with their own words whenever they want.

Product recommendation cards now use your project’s default currency, so shoppers see prices in the format they expect instead of a hardcoded dollar symbol. If you sync your product catalog from Shopify, Anagram can pick up the default currency automatically. You can also update it yourself in project settings.

What's new

• Correct currency on recommendation cards: Product recommendations now display prices using your project’s selected currency, including the right symbol and formatting.

• Project-level default currency: You can now set a default currency in project settings for each project.

• Automatic currency detection for Shopify projects: When you sync a Shopify store, Anagram will use the store’s default currency when available.

Why we made these changes

When recommendation cards show the wrong currency, it creates confusion at the moment a shopper is deciding whether to click or buy. We made this update so prices in Anagram match the storefront context more reliably, especially for brands selling outside the US or operating in multiple regions.