The Anagram Advantage: How ELAN PURE engages and educates busy shoppers.
KEY OUTCOMES
1,500+
Anagram-assisted shopping sessions
12.6%
Anagram-assisted conversion rate
35%
Lower bounce rate with Anagram
39%
Decrease in product returns
CHALLENGE
THE PRE-PURCHASE KNOWLEDGE GAP
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Elan Pure sells a premium product with unique, non-toxic ingredients . Educating shoppers with short attention spans on what makes the product special presented a challenge.
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Time-sensitive customer support: Shoppers need answers to specific questions about ingredients, potential results, and usage directions, and don't have time to wait around, especially for mobile sessions.
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High bounce rates: Shoppers need an engaging experience that gives them confidence to add to cart
SOLUTION
AI PRODUCT EXPERT
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Implemented Anagram AI product expert tool on PDPs to provide instant answers to engage curious shoppers and keep their product research journey on-site
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Created one-click questions to the most commonly asked questions and prompt interesting conversations
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Anagram leveraged data from product catalog, meta fields, user manuals, and customer support files to provide personalized product education to shoppers
TAKEAWAYS
TIMING IS EVERYTHING IN CONVERSION
The Results
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35% lower bounce rate
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12% conversion rate for shoppers using Anagram
•
39% decrease in product returns
The Lesson: Personalized and instant experiences can drive more engagement and better product education. Anagram gives shoppers the confidence to make the right purchase.
"Cannot say enough good things about Anagram! We've saved so much time and added more revenue just from this platform alone. Customers said they loved being able to ask product-related questions prior to purchase and even made them purchase instantly instead of just adding to cart"
Paige Hope
Founder & CEO